Processes that can't keep up
Your team doubled, but your operations still depend on manual fixes, disconnected processes, and whoever knows the workaround.
Your business scaled.
Your systems didn't.
We find what's slowing you down and fix it, with hands-on execution, not slide decks. Real diagnosis. Defined scope. Concrete results.
The Problem
Does any of this sound familiar?
Undetected friction hurting retention
The product works, but users still drop off. Friction in the experience is impacting retention, conversion, or adoption, and nobody can clearly identify where.
Flying blind on decisions
Your data is spread across tools, dashboards, and teams. Nobody has a clear view of what's actually happening, so decisions become reactive instead of strategic.
Teams operating out of sync
Sales is selling one thing, product is building another, and operations are stuck dealing with the fallout.
Services
Three ways we help
Every engagement starts with a diagnosis. The outcome depends on the problem.
Is your brand aligned with your growth objectives?
Brand Growth Audit
A strategic assessment designed to identify the gaps, inconsistencies, and opportunities that may be limiting your growth, reducing trust, or preventing your investments from delivering their full return.
Learn moreWhat's holding back your marketing performance?
Marketing Funnel Audit
A comprehensive review of your customer acquisition journey, designed to uncover friction, conversion leaks, and missed opportunities that may be limiting lead generation, sales performance, and marketing ROI.
Learn moreIs your business ready to scale efficiently?
Holistic Company Audit
A cross-functional assessment of your business, systems, operations, technology, and customer experience, designed to identify bottlenecks, inefficiencies, and growth opportunities across the entire organization.
Learn moreProcess
How we work
Diagnosis
We don't jump into design or execution before understanding the real issue. This step defines whether we move forward, and what actually needs fixing.
Solution
We define the scope, priorities, and execution plan upfront. Clear expectations, no vague deliverables, no endless back-and-forth.
Execution
We execute, document, and hand everything off cleanly so your team can operate without ongoing dependency.
Experience
Problems We've Helped Solve
Enterprise Product Complexity
Problem
A large enterprise platform had become hard to evolve. Teams were slowing down, workflows were fragmented, and users struggled across disconnected modules.
What we did
Mapped workflows, simplified navigation, aligned design and engineering, and built scalable UX foundations the team could maintain over time.
Outcome
- Clearer product structure
- Reduced operational friction
- Improved platform adoption
Based on team experience in enterprise product design.
Health
Product Adoption After Redesign
Problem
A mature product needed to move existing users to a redesigned paid experience without losing adoption in the process.
What we did
Ran user research, redesigned core workflows, validated usability with real operators, and unified multiple products into a consistent experience.
Outcome
- Strong adoption of new platform
- Better usability for field teams
- Consistent cross-product experience
Based on team experience in IoT and field operations platforms.
Agriculture
Operations Running Without Visibility
Problem
Leadership had no reliable view of what was happening across business units. Decisions were reactive, and performance data was scattered across disconnected tools.
What we did
Designed dashboards, operational metrics frameworks, planning models, and decision-support tools tailored to each team's context.
Outcome
- Improved operational control
- Better forecasting accuracy
- Data-driven decision making
Based on team experience in operations, WFM, and BI systems.
BPO
Financial Services
Public Sector
Product Teams Without Structure
Problem
A growing SaaS company lacked a repeatable process for discovery, prioritization, and delivery. Product decisions were inconsistent and hard to defend.
What we did
Established product discovery practices, roadmap governance, backlog management, and stakeholder alignment processes the team could operate independently.
Outcome
- Clearer product direction
- Better prioritization
- Less friction between teams
Based on team experience in SaaS product operations.
Product Development
Digital Transformation During Growth
Problem
An organization needed to modernize how it operated internally, including communications, workflows, and reporting, while continuing day-to-day operations without disruption.
What we did
Introduced new operational systems, BI dashboards, AI-assisted workflows, and process standards that the team could sustain on their own.
Outcome
- Higher team efficiency
- Better cross-functional collaboration
- Measurable process improvements
Based on team experience in digital transformation and operations.
Communications
Non-Profit
Human + AI Product Design
Problem
Early-stage AI products had strong underlying logic but weak user-facing experiences. Users couldn't understand what the system was doing or why to trust it.
What we did
Defined onboarding flows, decision-visible interfaces, interaction models, and scalable design foundations for teams moving into implementation.
Outcome
- User-understandable products
- Design systems ready for handoff
- Foundation for continued iteration
Based on team experience in AI-assisted SaaS and human-AI products.
AI
Product Design
Product Development
Is this a fit?
We work best with teams that have a specific problem and the clarity to act on it.
Start the conversation →- A startup or growing company whose operations haven't evolved with the business.
- A SaaS product that works but has friction in UX, retention, or business logic
- Fragmented operations with limited visibility and too much dependency on internal tribal knowledge.
- A founder or team with a specific problem and the budget to solve it
- You want real operational improvements, not another strategy deck.
The Team
A direct, complementary team.
Strategy, design, and technology working together to solve real problems, with a focus on clarity, speed, and execution.
Enrique Stiefkens
Strategy, Product & Operations
Product Manager with experience in product, operations, data, and team leadership. At Sierra Vista, he structures strategy, defines priorities, turns ideas into concrete plans, and ensures every solution makes business sense with clear scope and real value for the client.
LinkedIn
Facundo Puig
Product Design, Development & Systems
Senior UX/UI designer with a strong technical background and experience in digital products. At Sierra Vista, he turns problems into clear, usable, and buildable interfaces, connecting design, frontend, and systems to bring ideas to real solutions.
LinkedInNext Step
If there's a problem, we'll find it.
Describe the situation. We'll review it and reply within one business day.