Facundo Puig
Product Design & UX Lead
Product DesignUX StrategyAI Products
Strategic consultancy for growing companies
Growth has become complex.
When teams, systems, and customer journeys stop moving together, decisions slow down and execution loses focus. We help leadership teams identify the friction, align the right priorities, and move forward with clarity.
Senior practitioners working across SaaS, Healthcare, Real Estate, and Enterprise Operations.
Who We Are
Three senior practitioners. One shared view of the problem.
Facu Puig, Enrique Stiefkens, and Manuel Mangini work directly with founders and leadership teams, bringing product, operations, strategy, and innovation into the same conversation.
Choose Sierra Vista when the challenge crosses teams, systems, customer experience, and leadership priorities.
- Direct access
- Complementary disciplines
- No handoffs
Enrique Stiefkens
Strategy & Growth Lead
Business StrategyGrowth SystemsOperations
Manuel Mangini
Innovation & Systems Lead
InnovationComplex SystemsSaaS Transformation
Does this sound familiar?
This is what complexity looks like.
Decisions take longer
Critical context is fragmented across teams, tools, and a few key people.
Teams move in different directions
Product, sales, marketing, and operations optimize for different priorities.
Customer journeys lose coherence
Each touchpoint may work on its own, but the complete experience no longer feels connected.
New initiatives add more friction
Every tool, hire, and process increases activity without creating a clearer operating system.
Execution consumes more leadership attention
The team is working hard, but leadership still has to reconnect the pieces manually.
The result is slower decisions, duplicated effort, weaker customer confidence, and less capacity for the work that should move the company forward.
How We Help
Three ways to move from friction to progress.
Where we begin depends on what is already clear—and where leadership still needs a shared understanding.
Strategic Diagnostic
For leadership teams that know something is slowing progress but do not yet have a shared diagnosis or confident next move.
- One defined challenge
- Priority matrix
- Prioritized 90-day direction
10 business days · Starting at $5,000
Explore the Strategic DiagnosticImplementation
For companies with a clear priority that need senior support to turn it into a working, validated change.
- One defined workstream
- Validation against agreed criteria
- Final handoff and ownership
Typically 4–8 weeks · Starting at $9,000
Explore ImplementationStrategic Partnership
For leadership teams facing recurring cross-functional decisions that need continuity, outside judgment, and structured support.
- One active primary priority
- Two leadership sessions per month
- Monthly decision memo
3-month initial term · Starting at $3,500/mo
Explore Strategic PartnershipNot sure where to begin?
Start by understanding what is actually slowing progress.
The Strategic Diagnostic gives leadership a shared view of the system, the friction inside it, and the priorities worth acting on first.
- A shared diagnosis
- Clear priorities
- An implementation-ready direction
The discipline behind the work
A structured path from uncertainty to action.
AMOT gives every engagement a shared discipline: align around the problem, map the system, prioritize what matters, and turn direction into meaningful change.
AAlignmentClarify the problem and define what success looks like.
MMapUnderstand the system and where friction is hiding.
OOptimizePrioritize the changes that will have the greatest impact.
TTransformImplement and sustain meaningful, measurable change.
What clients and collaborators say about working with us.
Combines passion, business acumen, and world-class design with an exceptional ability to lead teams and deliver meaningful results.
Blends creativity with practical solutions and brings meticulous attention to every aspect of product design. The insights directly influenced our roadmap and improved customer satisfaction.
Seamlessly integrates creativity and strategy. The user-centered approach creates meaningful impact for both teams and business outcomes.
Selected Work
Clarity applied to real systems.
Different industries and constraints. The same need to understand the problem before committing to action.
AI SaaS · LegalAI-Powered Legal Intelligence Platform
- Challenge
- High-stakes, AI-assisted decisions left users uncertain.
- Outcome
- A prioritized trust and experience roadmap.
Strategy · Real EstateReal Estate Investment Platform
- Challenge
- A clear opportunity, but an undefined path forward.
- Outcome
- Defined product vision, journeys, and roadmap.
Enterprise SaaS · HealthcareEnterprise Clinical Operations Platform
- Challenge
- A fragmented ecosystem with no shared view of work.
- Outcome
- A clarified system and priorities teams could align on.
Insights
Thinking for leaders navigating complexity.
Brand Audit
What Happens After a Brand Audit?
A brand audit produces a diagnosis. What happens next — how findings become priorities, and how the roadmap connects diagnosis to implementation without becoming shelfware.
Read article →Growth StrategyHow We Evaluate Brand, Funnel, UX and Trust Using the AMOT Framework™
How the AMOT Framework™ evaluates brand, funnel, UX, and trust as connected layers — revealing how each dimension's failures interact and compound.
Read article →Brand AuditBrand Growth Audit: find friction between brand and growth
A Brand Growth Audit identifies where messaging, positioning, and perception create friction that limits pipeline, conversion, and revenue growth.
Read article →A clear next step
If the problem crosses teams and systems, let's determine where to start.
Bring us the situation as it is. We'll help you decide whether it needs a Strategic Diagnostic, a defined implementation engagement, or another path.